MLM Meaning in Slang: What Does MLM Mean on Social Media?

Seeing MLM in a TikTok comment, dating profile, Reddit thread, or text can be confusing because the same three letters have two very different meanings.

In LGBTQ+ and relationship conversations, MLM meaning in slang usually refers to Men Loving Men. It describes men who are romantically, emotionally, or sexually attracted to other men. The term can include gay, bisexual, pansexual, queer, and other men who experience attraction toward men. LGBTQ+ glossaries from organizations such as PFLAG and the University of Wisconsin–Milwaukee use MLM in this sense.

In business conversations, however, MLM usually means Multi-Level Marketing. That’s a sales model in which products or services move through a network of participants. Those participants may earn money from their own sales and, depending on the compensation structure, from sales connected to people they recruit.

So, what does MLM mean in slang? The answer depends on the conversation.

Quick answer: In LGBTQ+ slang and relationship contexts, MLM usually means Men Loving Men. In business and sales contexts, MLM means Multi-Level Marketing.

The easiest way to determine the intended meaning is to look at the words around the acronym. If the conversation involves dating, romance, gay relationships, or LGBTQ+ representation, the first meaning probably applies. If you see words such as sales, commission, recruiting, distributor, or downline, the business meaning is much more likely.

What Does MLM Mean in Slang?

What Does MLM Mean in Slang?

The most important MLM slang meaning to understand is Men Loving Men.

In this context, MLM describes men who are attracted to men. The attraction can be romantic, emotional, sexual, or a combination of these. Importantly, MLM doesn’t force someone into one specific sexual orientation.

For example, a gay man may describe himself as MLM. A bisexual man who is attracted to men may also fall under the broader MLM description. The same can apply to pansexual men or other people who identify with manhood and experience attraction toward men.

PFLAG’s LGBTQ+ glossary defines MLM as “Men Loving Men” and notes that it can refer to gay, bisexual, pansexual, or otherwise same-gender-loving men.

That makes the term useful in spaces where people want to describe attraction or relationships without assigning one exact identity label.

You might see MLM used in:

  • Dating profiles
  • TikTok captions
  • Instagram bios
  • Reddit communities
  • LGBTQ+ discussions
  • Romance books
  • Fan fiction
  • Anime discussions
  • Character descriptions
  • Relationship posts
  • Online fandoms

For example:

“I mostly read MLM romance.”

Here, the speaker isn’t talking about a business model. They’re talking about romantic stories involving men who love men.

Another example is:

“This show has great MLM representation.”

Again, the surrounding word representation makes the LGBTQ+ meaning clear.

What Does MLM Stand For?

MLM has two dominant meanings that you should know.

MLM MeaningFull FormTypical Context
MLMMen Loving MenLGBTQ+, dating, romance, fandom
MLMMulti-Level MarketingBusiness, sales, recruitment

These meanings have almost nothing to do with each other.

MLM Means Men Loving Men

Men Loving Men is an umbrella-style term for men who experience attraction toward men.

It can describe:

  • Gay men
  • Bisexual men
  • Pansexual men
  • Queer men
  • Other men attracted to men
  • Some people who identify with manhood while experiencing attraction to men

The University of Wisconsin–Milwaukee LGBTQ+ Resource Center describes MLM as an acronym for men loving men and explains that it can include gay, bisexual, and pansexual men.

The term can therefore be broader than a specific identity such as gay.

MLM Means Multi-Level Marketing

In business, MLM stands for Multi-Level Marketing.

The Federal Trade Commission explains that MLM companies generally distribute products or services through networks of participants. Participants may be called distributors, representatives, contractors, or participants depending on the company.

A typical MLM conversation might include words such as:

  • Sales
  • Recruitment
  • Commission
  • Distributor
  • Downline
  • Products
  • Business opportunity
  • Direct selling
  • Income
  • Sales network

If those words surround MLM, the business definition is almost certainly intended.

Why Does MLM Have Two Meanings?

Acronyms often develop separate meanings inside different communities.

That’s exactly what happened with MLM.

LGBTQ+ communities use MLM as shorthand for Men Loving Men, while the business world uses the same abbreviation for Multi-Level Marketing.

Neither meaning automatically replaces the other. Context decides which one makes sense.

That’s why a sentence such as “I’m interested in MLM” can be confusing without additional information.

Are they talking about dating and relationships? Or are they talking about starting a sales business?

One extra sentence can make the meaning obvious.

MLM Meaning in LGBTQ+ Communities

The MLM meaning LGBTQ users encounter refers to men loving men.

It describes attraction between men without requiring everyone involved to use the same identity label. This distinction matters because attraction and identity aren’t always identical.

For example, imagine three men:

  • One identifies as gay.
  • One identifies as bisexual.
  • One identifies as pansexual.

All three may experience attraction toward men. The broader Men Loving Men description can therefore apply to each of them even though their individual identities differ.

PFLAG and other LGBTQ+ resources recognize MLM as a term used for men who love or are attracted to men.

Is MLM the Same as Gay?

No. MLM and gay overlap, but they aren’t exact synonyms.

“Gay” is commonly used as a sexual-orientation identity. MLM can function more broadly as a description of men who love or are attracted to men.

Consider this simple distinction:

Gay can describe who someone identifies as.
MLM can describe the gender of the people involved in the attraction or relationship.

A bisexual man may be in a relationship with another man while still identifying as bisexual. Calling the relationship an MLM relationship doesn’t tell you that person’s entire sexual identity.

That’s why assuming “MLM = gay” can oversimplify the term.

Is MLM an LGBTQ+ Term?

Yes. MLM is commonly used in LGBTQ+ communities, particularly when discussing male same-sex attraction, relationships, representation, and romance.

Some LGBTQ+ terminology resources also connect the phrase with communities of color. The San Mateo County Pride Center, for example, notes that “Men Loving Men” is commonly used by communities of color to describe attraction between men.

Usage can still vary from person to person. Someone may prefer “gay,” “bisexual,” “queer,” or another identity term instead.

The safest approach is simple: use the terminology people choose for themselves when you know their preference.

MLM Meaning in Relationships and Dating

The MLM relationship meaning is usually straightforward.

An MLM relationship generally refers to a relationship between men or to romantic content involving men who are attracted to men.

You may see phrases such as:

  • MLM relationship
  • MLM couple
  • MLM dating
  • MLM romance
  • MLM representation
  • MLM characters
  • MLM romance novel

For example:

“I’m looking for an MLM romance with a slow-burn relationship.”

The speaker is discussing a romance involving male characters.

Similarly:

“That movie has a sweet MLM couple.”

The phrase describes the relationship rather than necessarily identifying the characters’ exact sexual orientations.

What Does MLM Mean in a Relationship?

When someone says MLM relationship, they generally mean a relationship involving men loving or being attracted to men.

It doesn’t necessarily tell you whether either person identifies as gay, bisexual, pansexual, queer, or another identity.

That’s an important distinction.

A relationship describes the people involved and their connection. A sexual-orientation label describes how an individual understands their own attraction or identity.

MLM vs. Gay Relationship

The phrases can overlap, but they aren’t interchangeable in every situation.

Gay relationship often emphasizes the sexual orientation of the people involved.

MLM relationship emphasizes a relationship or attraction involving men.

For example, a bisexual man dating another man could accurately be described as being in an MLM relationship. That doesn’t mean the person has stopped identifying as bisexual.

The broader term can therefore be useful when the focus is on the relationship itself.

MLM Meaning on Social Media

MLM Meaning on Social Media

The MLM meaning on social media depends heavily on the community and content surrounding it.

Social platforms make acronym confusion especially easy because users often write short captions, bios, comments, and hashtags.

A three-letter abbreviation can appear without enough information to explain what it means.

Look at these examples:

Social Media ContextMost Likely Meaning
LGBTQ+ dating postMen Loving Men
Male romance recommendationMen Loving Men
Gay relationship videoMen Loving Men
Business recruitment postMulti-Level Marketing
Sales opportunityMulti-Level Marketing
Distributor discussionMulti-Level Marketing

The platform itself doesn’t determine the meaning. The topic does.

MLM Meaning on TikTok

The MLM meaning TikTok users encounter can point to either definition.

If a TikTok discusses:

  • Gay relationships
  • Male couples
  • LGBTQ+ representation
  • Romance
  • Dating
  • Queer characters
  • LGBTQ+ creators

then MLM likely means Men Loving Men.

On the other hand, if a video discusses:

  • Recruiting
  • Sales
  • Commissions
  • Business opportunities
  • Network marketing
  • Direct selling

then MLM likely means Multi-Level Marketing.

The same hashtag can therefore require context.

For example:

“MLM romance recommendations?”

This almost certainly concerns Men Loving Men.

But:

“How do I leave my MLM business?”

Here, the business meaning is obvious.

MLM Meaning on Reddit

The MLM meaning Reddit users encounter depends strongly on the subreddit and discussion.

A post in an LGBTQ+ community might use MLM when discussing relationships, identity, or representation.

A post in a business or consumer discussion might use MLM to discuss multi-level marketing companies, recruiting practices, or personal experiences.

Reddit makes context particularly useful because subreddit names, post titles, flairs, and surrounding comments usually reveal the subject.

For example:

“What are your favorite MLM romance books?”

The word books points toward Men Loving Men.

By contrast:

“What should I know before joining an MLM?”

Words such as joining and the business context point toward Multi-Level Marketing.

MLM Meaning on Instagram

On Instagram, MLM may appear in:

  • Bios
  • Captions
  • Hashtags
  • Relationship posts
  • LGBTQ+ content
  • Romance accounts
  • Business profiles
  • Sales posts

An Instagram bio that mentions LGBTQ+ identity or male/male dating is likely using MLM in the Men Loving Men sense.

A business account mentioning distributors, products, commissions, or sales is using the marketing definition.

MLM Meaning on Discord

Discord communities can create another layer of ambiguity.

An LGBTQ+ server might use MLM when discussing dating, identity, relationships, or community representation.

A business server could use the same acronym when discussing sales networks or recruiting.

The server’s subject often gives you the answer before the message itself does.

MLM Meaning in Texting and Chat

The MLM meaning in texting isn’t automatically one thing.

Texting strips away a lot of context. People often send short messages such as:

“Are you MLM?”

Without context, that’s ambiguous.

It could mean:

  • “Are you a man who loves men?”
  • “Are you involved in multi-level marketing?”

The conversation before the message matters.

If the two people were discussing dating, the first interpretation makes sense.

If they were discussing side businesses, income, or sales, the second interpretation is more likely.

MLM Meaning in Casual Chat

In casual chat, people often rely on shared context.

For example:

“That book is such an MLM romance.”

The word romance makes the meaning clear.

Another example:

“My cousin joined an MLM.”

The word joined and the family/business context strongly suggest Multi-Level Marketing.

When an acronym can have competing meanings, don’t read it in isolation.

MLM Meaning in Online Conversations

The same principle applies to:

  • Group chats
  • Dating apps
  • Forums
  • Social media comments
  • Private messages
  • Fan communities
  • Online gaming communities

Check the nouns and verbs around MLM.

Words like boyfriend, romance, dating, couple, gay, queer, and LGBTQ+ point toward Men Loving Men.

Words like sales, commission, recruiting, distributor, products, income, and downline point toward Multi-Level Marketing.

MLM Meaning on Urban Dictionary

MLM Meaning on Urban Dictionary

People sometimes search for MLM Urban Dictionary meaning because Urban Dictionary contains user-submitted definitions for slang and informal expressions.

However, crowd-written slang definitions can vary significantly in accuracy and context.

That’s why an Urban Dictionary entry shouldn’t automatically determine what someone meant in a real conversation.

If you see MLM in a message, look at the actual conversation first.

A community glossary can explain how a term is commonly used. The surrounding sentence tells you how someone is using it right now.

That distinction matters with internet slang because meanings can shift between communities.

How to Tell Which MLM Meaning Someone Means

When you’re unsure about MLM meaning online, use context clues.

Here’s the fastest method:

If You See These Words…MLM Probably Means…
GayMen Loving Men
LGBTQ+Men Loving Men
BoyfriendMen Loving Men
RomanceMen Loving Men
DatingMen Loving Men
CoupleMen Loving Men
FandomMen Loving Men
AnimeMen Loving Men
Fan fictionMen Loving Men
SalesMulti-Level Marketing
CommissionMulti-Level Marketing
RecruitMulti-Level Marketing
DistributorMulti-Level Marketing
DownlineMulti-Level Marketing
ProductsMulti-Level Marketing
Business opportunityMulti-Level Marketing
Direct sellingMulti-Level Marketing

Context Clues for Men Loving Men

The LGBTQ+ meaning often appears beside words related to relationships and identity.

Common signals include:

  • Gay
  • Bisexual
  • Pansexual
  • Queer
  • LGBTQ+
  • Dating
  • Romance
  • Boyfriend
  • Couple
  • Attraction
  • Representation
  • Fandom
  • Books
  • Anime
  • Fan fiction

The more of these terms you see together, the more confident you can be that MLM means Men Loving Men.

Context Clues for Multi-Level Marketing

The business meaning has an entirely different vocabulary.

Common signals include:

  • Recruitment
  • Commission
  • Sales
  • Distributor
  • Downline
  • Upline
  • Products
  • Income
  • Business
  • Direct selling
  • Sales network
  • Side hustle
  • Entrepreneurship
  • Business opportunity

The FTC explains that a participant’s downline generally consists of recruits and the people those recruits later recruit.

That terminology is a strong clue that MLM refers to Multi-Level Marketing rather than Men Loving Men.

MLM Meaning in Books, Anime, Fandoms, and Fan Fiction

If you’re reading about MLM books, MLM anime, or MLM fan fiction, the term almost always relates to male/male romance or attraction.

Readers may use MLM as a broad content label.

For example:

  • “I’m looking for an MLM fantasy romance.”
  • “Do you know any good MLM manga?”
  • “This author writes MLM romance.”
  • “The story has an MLM couple.”
  • “I want more MLM representation.”

Here, romance, characters, and representation make the intended meaning clear.

The term can also appear in fandom discussions where people talk about fictional relationships, characters, or “ships.”

MLM vs. BL

MLM and BL can overlap when people discuss male/male romance.

However, they aren’t necessarily identical terms.

MLM literally refers to men loving men and can function as a broad description of attraction or relationships.

BL, short for Boys’ Love, is commonly used as a genre or media category associated with male/male romance, particularly in discussions involving Japanese and East Asian media.

A person describing their own identity as MLM isn’t necessarily talking about a media genre.

Likewise, someone searching for BL books may be looking for a particular type of fictional romance rather than using MLM as an identity label.

MLM vs. WLW: What’s the Difference?

One of the most useful related terms is WLW, which means Women Loving Women.

The two terms follow a similar structure:

TermMeaningGeneral Focus
MLMMen Loving MenMen attracted to men
WLWWomen Loving WomenWomen attracted to women

Both terms can describe attraction, relationships, romance, or representation.

They also don’t necessarily specify one exact sexual orientation.

For instance, an MLM description can include gay and bisexual men. Similarly, WLW can include women with different sexual orientations who experience attraction toward women.

What Does WLW Mean?

WLW means Women Loving Women.

It’s commonly used in LGBTQ+ communities, social media, fandoms, dating spaces, and discussions about female/female relationships.

You’ll often see MLM and WLW discussed together when people compare LGBTQ+ representation.

For example:

“The series has both MLM and WLW characters.”

The speaker is referring to male/male and female/female attraction or relationships.

MLM and WLW in Online Communities

Both acronyms are particularly useful online because they’re short and broad.

They may appear in:

  • Social media bios
  • Hashtags
  • Dating profiles
  • Book communities
  • Fan fiction
  • Anime discussions
  • LGBTQ+ forums
  • Character discussions
  • Relationship posts

The surrounding content still matters. An acronym alone rarely provides the entire story.

MLM Meaning in Business

The second major MLM meaning is Multi-Level Marketing.

The FTC describes MLM as a business structure in which products or services are generally distributed through a network of participants. Those participants may make money from retail sales and may also receive compensation connected to recruited participants, depending on the company’s plan.

This creates terminology that sounds completely different from LGBTQ+ discussions.

Common MLM business terms include:

  • Distributor
  • Independent representative
  • Direct selling
  • Commission
  • Recruitment
  • Downline
  • Upline
  • Sales network
  • Retail customer
  • Product sales
  • Business opportunity

What Is Multi-Level Marketing?

In simple terms, multi-level marketing is a business model that uses a network of participants to sell products or services.

Unlike a traditional retail company where customers typically buy products from stores or a company’s website, an MLM may rely heavily on individual participants to sell directly to customers.

According to the FTC, participants may earn from their own retail sales and may also receive commissions connected to their sales network.

That structure is why the word multi-level appears in the name.

A participant may recruit another person. That person may recruit someone else. These relationships create levels within the sales network.

What Is an MLM Downline?

A downline is the network of people recruited by a participant and, depending on the structure, people those recruits later bring into the network.

The FTC uses “downline” to describe a participant’s network of recruits and subsequent recruits.

The person above a participant may be called an upline.

These terms are strong signals that MLM means Multi-Level Marketing, not Men Loving Men.

MLM vs. Pyramid Scheme

People often use MLM and pyramid scheme as if they mean exactly the same thing. That’s not legally or conceptually accurate.

The FTC explains that some MLMs are illegal pyramid schemes. It also emphasizes that determining whether a particular MLM has an unlawful compensation structure requires examining how the business operates rather than applying a simple percentage test.

The important point is this:

Not every use of “MLM” automatically means “pyramid scheme.”

A legitimate question about an MLM business may involve products, sales, compensation, recruitment, and consumer practices. Whether a particular operation violates the law depends on its actual structure and conduct.

The distinction is important because casual online conversations often collapse several different business concepts into one phrase.

How to Use MLM Correctly

If you’re writing a message, article, caption, or professional document, clarity is your best friend.

Use MLM when your audience can reasonably understand which meaning you intend.

If there’s a chance of confusion, spell it out.

For example, instead of writing:

“I’m researching MLM.”

You could write:

“I’m researching Men Loving Men representation in romance novels.”

Or:

“I’m researching multi-level marketing compensation structures.”

One extra phrase eliminates the ambiguity.

When to Spell Out MLM

Spell out the term when:

  • You’re introducing it for the first time.
  • Your audience may know both meanings.
  • You’re writing professionally.
  • You’re discussing an unfamiliar subject.
  • The acronym could create an awkward misunderstanding.
  • You’re writing for a broad audience.

In formal business writing, Multi-Level Marketing (MLM) is usually clearer on first mention.

In LGBTQ+ content, Men Loving Men (MLM) can establish the intended meaning immediately.

Is MLM Offensive or Inappropriate?

The Men Loving Men meaning is not inherently offensive.

It’s a descriptive LGBTQ+ term used by various communities and organizations. PFLAG, LGBTQ+ resource centers, and other terminology guides recognize MLM as a term for men who are attracted to men.

Still, terminology is personal.

Someone may prefer:

  • Gay
  • Bisexual
  • Queer
  • Pansexual
  • Another identity label
  • A more specific description

The respectful approach is to use the label someone chooses for themselves when that preference is known.

Also remember that MLM isn’t a secret code for someone’s exact sexual orientation. It can describe a broader category of attraction or relationship.

Is MLM a Sexual Orientation?

Not necessarily.

MLM can function as an umbrella or descriptive term rather than a single sexual orientation.

A person who identifies as gay may be MLM.

A bisexual man may also be MLM.

A pansexual man may also fall within the broader description.

That doesn’t make gay, bisexual, and pansexual interchangeable identities.

Think of it this way:

MLM describes a common direction of attraction. A sexual-orientation label describes how an individual understands and identifies that attraction.

That distinction helps explain why the term can include people with different identities.

Examples of MLM Used in Different Contexts

Seeing real examples makes the difference easier to remember.

Men Loving Men Examples

“I’m looking for more MLM romance books.”

Meaning: Men Loving Men.

“This show has strong MLM representation.”

Meaning: Male/male LGBTQ+ representation.

“The main characters are an adorable MLM couple.”

Meaning: A male/male romantic couple.

“I follow several MLM creators on TikTok.”

Meaning: Creators discussing or representing men-loving-men relationships or identities.

Multi-Level Marketing Examples

“She left the MLM after two years.”

Meaning: Multi-Level Marketing.

“The company uses an MLM sales model.”

Meaning: Multi-Level Marketing.

“He was recruited into an MLM.”

Meaning: Multi-Level Marketing.

“The distributor explained the MLM commission structure.”

Meaning: Multi-Level Marketing.

Ambiguous Examples

Some sentences don’t provide enough information.

“I joined an MLM.”

Could mean someone joined a Multi-Level Marketing company.

“I post MLM content.”

Could mean LGBTQ+ relationship content or business content.

“I’m interested in MLM.”

Again, either meaning could apply.

The solution isn’t complicated.

Read the context.

A Quick Comparison of the Two MLM Meanings

FeatureMen Loving MenMulti-Level Marketing
Full formMen Loving MenMulti-Level Marketing
Main subjectAttraction and relationshipsBusiness and sales
Common settingLGBTQ+ communitiesBusiness communities
Dating contextVery commonUnusual
Romance contextCommonUnusual
Fandom contextCommonRare
Business contextRareVery common
Common related wordsGay, dating, romance, coupleSales, commission, distributor
Social media contextLGBTQ+ posts and fandomBusiness and recruiting posts
Related terminologyWLW, LGBTQ+, queerDirect selling, downline
Main clueRelationship or identity languageSales or recruitment language

Why Context Matters So Much With MLM

Acronyms work because readers fill in missing information from context.

When someone writes “MLM romance,” you don’t need to investigate the acronym. Romance gives you the answer.

When someone writes “MLM commission,” the word commission immediately points toward Multi-Level Marketing.

This is a useful rule for almost every acronym with multiple definitions:

Don’t interpret the abbreviation first. Read the surrounding words first.

That habit prevents many misunderstandings.

For MLM meaning in slang, context is especially important because the two major definitions belong to completely different areas of life.

One concerns identity, attraction, relationships, and representation.

The other concerns sales, compensation, recruitment, and business structures.

Frequently Asked Questions About MLM Meaning in Slang

What does MLM mean in slang?

In LGBTQ+ and internet slang, MLM usually means Men Loving Men. It describes men who experience romantic, emotional, or sexual attraction toward men. In business contexts, however, MLM means Multi-Level Marketing.

What does MLM mean on TikTok?

MLM meaning on TikTok depends on the content. In LGBTQ+ relationship or romance content, it usually means Men Loving Men. In sales or recruiting content, it can mean Multi-Level Marketing.

What does MLM mean on Reddit?

On Reddit, MLM can mean Men Loving Men in LGBTQ+, dating, romance, and fandom communities. In business discussions, it usually means Multi-Level Marketing. The subreddit and surrounding comments usually provide the clue.

What does MLM mean in texting?

MLM meaning in texting can refer to either Men Loving Men or Multi-Level Marketing. Check the previous messages and nearby words to determine which meaning the sender intended.

What does MLM mean in relationships?

An MLM relationship generally describes a relationship between men or a romantic relationship involving men who are attracted to men. It doesn’t automatically specify whether the people involved identify as gay, bisexual, pansexual, or another identity.

Is MLM the same as gay?

No. MLM and gay overlap, but they aren’t exact synonyms. Gay commonly functions as an identity label, while MLM can serve as a broader description of attraction or relationships involving men.

What does MLM mean in LGBTQ+?

In LGBTQ+ contexts, MLM means Men Loving Men. It can include gay, bisexual, pansexual, queer, and other men who experience attraction toward men.

What does MLM mean in business?

In business, MLM means Multi-Level Marketing. It refers to a business model that distributes products or services through a network of participants. Depending on the compensation structure, participants may earn from sales and activity within their sales network.

Is MLM an offensive term?

The LGBTQ+ term Men Loving Men isn’t inherently offensive. It’s a recognized term used in LGBTQ+ resources and communities. However, people can have different terminology preferences, so use someone’s preferred identity label when you know it.

What is the difference between MLM and WLW?

MLM means Men Loving Men, while WLW means Women Loving Women. MLM focuses on attraction or relationships involving men, while WLW focuses on attraction or relationships involving women.

What does MLM mean in books?

In book discussions, MLM usually refers to male/male romance or relationships between male characters. You’ll often see the term alongside words such as romance, characters, representation, fan fiction, and LGBTQ+.

What does MLM mean in anime?

In anime discussions, MLM can describe male/male romantic relationships or stories featuring men attracted to men. Depending on the conversation, readers may also encounter related genre terms such as BL.

Final Thoughts on MLM Meaning in Slang

The phrase MLM meaning in slang becomes much easier once you recognize its two major definitions.

In LGBTQ+ communities, social media, dating discussions, fandoms, books, and romance conversations, MLM usually means Men Loving Men. It describes men who are attracted to men and can include people with different sexual-orientation identities.

In business conversations, MLM means Multi-Level Marketing. That meaning relates to sales networks, distributors, commissions, recruitment, products, and downlines. The FTC uses this business definition when discussing multi-level marketing and its consumer-protection implications.

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